What is whoiswhere™? Where Does whoiswhere™ B2B Data Come From? If you believe that a business list can be solely originated from LinkedIn, I challenge you to rethink this assumption. I bet you have been in touch with a new breed of young digital marketers who provide a service of searching LinkedIn and collecting details … Read more
You have a great idea for a new business. You’ve figured out how to deliver it, why people want it, you even have a name for the company. The next step is to figure out who your target market is (link) and do Market Validation. Market Validation is a fairly self-explaining term. The process essentially … Read more
We’re coming to the end of a tumultuous 2020. If you’ve managed to survive it then now is a good time to start planning your marketing for the final months of the year and 2021. It’s now more important than ever before to be in front of your prospects and clients with the right messaging. … Read more
You’ve got a list, now what? Before getting a new list, it’s a great idea to understand what you already have by doing a data analysis. Because if you’ve been in business for more than five minutes you probably have a list. Some list, maybe a list of your customers, maybe a pile of business … Read more
Working from home lead many businesses and their sales teams to start thinking about better ways to approach the market. Many are tossing around the merits of using Social Media vs phone calling, vs planning a stunning DM campaign after this is all over. When else do we have time to think? Did you hit … Read more
When you first start your business there are a number of decisions you have to make. The first of course is what the business will sell in terms of products and services. Second is who you’ll sell your products and services to. A lot of companies get this step wrong, and go on to create … Read more
When someone comes and enquired about a list of companies, we often start off with asking three questions: What location would you like to target? What industries would you like to target? How large are the businesses you would like to target? Now for this last question, at whoiswhere we use the number of staff … Read more
When you’re running a B2B marketing campaign, could you imagine wasting 10-30% of your outreach budget? By this I mean the hard cost of calling, emailing, mailing and generally connecting with your prospects at the early stage of the funnel. It may come as a shock to you that this often happens, all because the … Read more
While putting all your eggs in one basket is a road to failure in many forms of investments, when it comes to your own business it’s not always a problem. In fact if you diversify parts of your business it could become far more expensive than if you just stuck to one thing. This may … Read more
It’s about time we all admit that doing business is nothing more than an ongoing relationship building exercise. When you are in business, there is nothing more important than relationship building. And there are plenty of relationships to keep alive: relationships with your team, your suppliers, your customers, and of course with your family, and … Read more
