Data MythBusters: Role-Based Generic Emails in the New Zealand Market

We are often asked to deliver emails as part of our business lists and inevitably we end up having a discussion about role-based business emails and their place in our data as a legitimate method of contacting a business. When you’re wanting to run a cold email marketing campaign, it might seem obvious to only … Read more

The depths of data

Have you deep sea dived before? As you go deeper and deeper towards the ocean floor you discover all these little creatures you will never find close to the surface. The fascinating levels of colour and beauty. But there are also negatives, like seasickness and the pressure you can feel to certain parts of your … Read more

Why whoiswhere?

Assia’s history behind it’s creation. This is a true story behind whoiswhere and the journey Assia has been on personally and professionally.  And it all started last century. “I immigrated from Russia to NZ with my husband and three children in 1996. After working at IBM for 5 years, we decided to start our own … Read more

While Everyone Is Boasting About The Accuracy Of Their Data whoiswhere™ Can Tell You Exactly How We Achieve It

Ask any B2B data provider how they keep their data accurate and you’ll be met with a flurry of responses that won’t really mean much. For E-ideas Limited vague responses won’t work. We use our own whoiswhere™ data to create profitable marketing campaigns for clients. And that is why our data has to be the … Read more