New Zealand Lists of Companies by Industry Vertical

When you’re looking to get a list of companies by industry for your direct marketing campaign, the first thing to ask is which industry vertical is the best target market for you?

Sometimes you know the answer straight away, that’s excellent.

For example, when you are a supplier to a particular industry – it’s a lot easier. But what if you think you can serve everyone? Then the numbers you are targeting might be huge. Here are a couple of considerations:

Think about if you really do need/want to target the following groups of businesses:

  • Government
  • Schools
  • Not-for-Profits
  • Churches
  • Retail Shops & Services
  • Professional Services
  • Manufacturers
  • Specific industries (like Legal, Panel beaters, etc)

All of these industries are typically included when you say you target everyone. Remember, the more specific your targeting is, the better results you will get with every campaign.

If you’re not sure how your target industry relates to ANZSIC (Australia and New Zealand Standard Industrial Classification), then here is a great tool to help you out.

Accommodation

Agriculture

Automotive

Automotive Repairs

Education

Education Child Care

Education - Training

Education - Schools

Education - Tertiary

Entertainment

Food Retail

Cafe, Bars, Restaurants

Government Central

Government Local

Associations

Recreation

Retail HO multibranch

Beauty Therapy

Hairdressers

Professional Services

Financial Services

Architects

Consulting Engineers

Import - Export

Transport