Data MythBusters: Role-Based Generic Emails in the New Zealand Market

We are often asked to deliver emails as part of our business lists and inevitably we end up having a discussion about role-based business emails and their place in our data as a legitimate method of contacting a business. When you’re wanting to run a cold email marketing campaign, it might seem obvious to only … Read more

Why whoiswhere?

Assia’s history behind it’s creation. This is a true story behind whoiswhere and the journey Assia has been on personally and professionally.  And it all started last century. “I immigrated from Russia to NZ with my husband and three children in 1996. After working at IBM for 5 years, we decided to start our own … Read more