3 Basic Steps to Secure and Grow Your Business Relationships

It’s about time we all admit that doing business is nothing more than an ongoing relationship building exercise. When you are in business, there is nothing more important than relationship building. And there are plenty of relationships to keep alive: relationships with your team, your suppliers, your customers, and of course with your family, and … Read more

Data MythBusters: Role-Based Generic Emails in the New Zealand Market

We are often asked to deliver emails as part of our business lists and inevitably we end up having a discussion about role-based business emails and their place in our data as a legitimate method of contacting a business. When you’re wanting to run a cold email marketing campaign, it might seem obvious to only … Read more