Business Marketing Database NZ

whoiswhere™ started in 2005 with the sole purpose of creating a business marketing database in a novel and unique way. We approached data collection and maintenance with the intent of reaching a new level of accuracy and completeness not seen in NZ before. As a result, we have over 220,000 phone verified businesses in New Zealand and over 1,000,000 in Australia.

Businesses of all sizes use lists from whoiswhere™ for their direct marketing campaigns, be it mail, tele or email marketing. The easiest way to get started is to get in touch and be ready with the three key requirements – location, staff size, and industry.

Our skilled team will guide you through the rest and answer any additional questions you may have. We will then suggest the best solution based on what you are trying to achieve, making sure that the data we supply supports your marketing and meets your business needs.

Click through to get in touch right away. We’ll then provide a quote and a count of businesses matching your requirements.

There is no minimum purchase and our pricing is simple and straightforward.

Why whoiswhere?

whoiswhere™ was created in 2005 because a quality marketing database was hard to find in both NZ and Australia. We started from walking the streets … Read More

We strive to achieve the highest accuracy possible. The key to achieving high accuracy comes from a frequent and robust process. We’ve built our triple-verification process to ensure a high degree of accuracy while  capturing small changes.

With 220,000+ businesses in our database, whoiswhere™ is the largest marketing database in NZ. Knowing as close to 100% of your target market as possible ensures better decision making and marketing results.

The depth of whoiswhere™ data increases every year as we pick up additional information about businesses. This allows us to segment data more precisely and ultimately lead toward more effective marketing campaigns for your business.

Sometimes it’s small things like being able to differentiate between a head office and a branch, or sometimes it’s knowing if the company has a fleet manager.

Even if you have tricky requirements, we can come up with a solution!

Do you want to ...

Get an up-to-date list for a marketing campaign?

Clean your existing database?

Our services

Business Data Lists

If you're looking to purchase a list of your best target market, then you've come to the right place. whoiswhere is New Zealand's largest marketing business database with over 200,000 locations.

Get in touch with one of our friendly experts and we'll help you identify your target market. You'll receive a count and quote within 2 working days plus we're happy to answer any questions to advise about your direct marketing campaign.

Marketing Sizing & Targeting

Correct targeting makes a massive difference. Misunderstanding the size of your target market can lead to a loss of revenue and missed opportunities.

Whether you are doing financial projections, planning a marketing campaign, or just dreaming up your new business in the B2B space.

We can show you the realities of the NZ market beyond just statistical information.

Data Cleaning

Over time the quality of your list drops and your response rate goes down and down. Businesses move, phone numbers change, and your contacts leave without a trace.

Data cleaning and enrichment is a necessary exercise for any business who has a database of customers and prospects.

Lead Generation

A list of data is the start of something big. Typically what follows is a marketing campaign to generate leads via phone, mail or email.

While we are happy to supply just the list, over the years we have spotted that some companies lack the time, expertise, or man power to generate leads.

At whoiswhere we are happy to assist.

Follow Up

Are you struggling to ensure you follow up every lead?

It's the old saying - the money is in the follow up. But in today's market hardly anyone has time for anything - let alone the follow up!
Let us show you how we can make it more efficient for you. And as a result create top of the mind awareness and increased sales.


whoiswhere has partnered with Kompass, an international cloud based B2B portal. Over 27,000 head-offices from NZ and over 20,000 from Australia are now accessible online. Data is regularly updated and includes details of larger companies with up to five senior executives each.

Everyone targeting companies with nine or more staff can benefit from access to Kompass data.

What else DO we provide?

Global Coverage

Through us you can reach out to 35,000,000 companies from over 70 countries. It's a big playground out there.

Action Plan

We can asssit you with an action plan to achieve your goals. Just ask because we offer a complimentary consultation with every data purchase.

Sales & Marketing Process

To maximize your investments in data you have to have a process. We know what works and can guide you along the way.

Marketing database NZ whoiswhere

Key Personnel

Business locations in NZ
Coffee cups a month
Calls a month

What our clients say

We are also very satisfied with the quality of work that had been delivered by her and her team.

Cassandra Powell
Cassandra Powell
General Manager Marketing, Fuji Xerox New Zealand Limited

The concept is brilliant and the response allowed us to return our investment even before the campaign finished.

You have targeted 1000 businesses for us and we are still reaping the rewards and look forward to doing it again next year.

Terrace conference centre
David Marment
Director, The Terrace Conference Centre

When Assia first suggested fortnightly emails and automated follow up – it has been foreign concepts for me. Now every time newsletter goes out I know orders are about to coming in.

I now want to do a lot more because finally I am able to see that a 24/7 sales person actually is here.

Baxters Catering1
Hamish Murphy
Director, Baxters Catering


Marketing database NZ users