About Us

whoiswhere is the database brand of E-ideas Limited, a Wellington based boutique marketing implementation agency specialising in helping B2B companies to grow cost-effectively and profitably.

whoiswhere was created by E-ideas Ltd in 2005 when Assia Salikhova was finding it difficult to locate accurate business data to use for clients’ marketing needs. In true kiwi style, Assia made the decision to DIY a database for her clients and this began the whoiswhere journey.

Since then the whoiswhere database has grown to 210,000 business locations in NZ and over 1 million locations in Australia.

The key differentiator of whoiswhere data is the accuracy which is driven by verification of data. whoiswhere aims to deliver data that has been verified in the past 121 days. And some popular lists are verified as often as every 45 days. The whoiswhere database is built from people walking the streets, having a friendly chat over the phone to verify it, and checking details online.

Today the goal of whoiswhere remains the same: to cover as close as possible to 100% of businesses located in commercial(including retail) premises nationwide.

Rural and home-based businesses are a growing part of the database.

From Humble Beginnings

We started from walking the streets and approached this task by mimicking what sales people used to do all the time – walk the streets, record who is where, and then come back to the office to research.

OMG, if only we knew back in 2005 how truly difficult and actually hard would it be!

“Yes, it’s hard and time consuming and challenging on many levels… yet we persisted and succeeded to the point that today we are the only data supplier with the most comprehensive list of Wellington CBD as well as Auckland CBD and another 210,000 locations in NZ alone.” – Assia