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Why it’s Important to Analyse Your Data

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You’ve got a list, now what? Before getting a new list, it’s a great idea to understand what you already have by doing a data analysis. Because if you’ve been in business for more than five minutes you probably have a list. Some list, maybe a list of your customers, maybe a pile of business […]

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Data Basics: Why staff # is important

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When someone comes and enquired about a list of companies, we often start off with asking three questions: What location would you like to target? What industries would you like to target? How large are the businesses you would like to target? Now for this last question, at whoiswhere we use the number of staff […]

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Telemarketing Thinking Outloud

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What did people do 23 years ago for sales leads? Let’s fire up the time machine and go back 23 years and visit the world of technology. 1994 was a big year in the world. The internet or the ‘world wide web’ was more part of the dinosaur fossil era than that of technology as […]

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The depths of data

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Have you deep sea dived before? As you go deeper and deeper towards the ocean floor you discover all these little creatures you will never find close to the surface. The fascinating levels of colour and beauty. But there are also negatives, like seasickness and the pressure you can feel to certain parts of your […]

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Why whoiswhere?

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Assia’s history behind it’s creation. This is a true story behind whoiswhere and the journey Assia has been on personally and professionally.  And it all started last century. “I immigrated from Russia to NZ with my husband and three children in 1996. After working at IBM for 5 years, we decided to start our own […]

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How to Choose a Good B2B Data Provider

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At E-ideas we get asked all the time what makes our business data so special. So we’ve decided to break it down on our blog through a “How to” guide of what questions you should be asking when purchasing a list, and the type of response you should be receiving. Question 1: Where does your […]