whoiswhere™ was created in 2005 because good data was hard to find in both NZ and Australia.  We started from walking the streets … Read More

Learn more about what kind of data you can get, because we invest a lot to speak to businesses every day. 

While 100% accuracy is only a dream, our triple verification process ensures the highest level of accuracy available today. The key to achieving accuracy comes from a frequent and robust process. Our robust every 121 days process is unique in the southern hemisphere.

Since 2005 whoiswhere has grown from 0 to over 210,000 business locations, which makes it the largest commercial database of NZ businesses. With the largest collection of businesses in many verticals so you can make better marketing decisions knowing close to 100% of your target market.

The depth of whoiswhere data is ever-increasing. This allows for more precise segmentation and ultimately – targeting. Who else can differentiate between head offices and branches? Between male and female business owners? Between franchises and independently owned group members?

Smart sales and marketing professionals use the location-based data and B2B lists from whoiswhere for research, target market analysis, prospecting, lead generation, direct marketing and sales. whoiswhere data is owned and managed by E-ideas Limited. 80% of whoiswhere data has initially been collected by walking the streets. All data undergoes a QA verification process, which includes online research and mandatory phone verification.

whoiswhere™ is owned by E-ideas Limited. We work with businesses of all sizes to assist them with successful implementation of direct marketing and lead generation campaigns.

Do you want to ...

Get an up-to-date list for a marketing campaign

Understand your existing customers better

Our services

B2B Business Lsts

Targeting correctly makes a massive difference. Misunderstanding the size of the target market can lead to disappointment and loss of business.

When you are doing financial projections, planning a marketing campaign or just dreaming up your new business in the B2B space, call +64 4 977 7877 to learn the reality of NZ market beyond the statistical information you can get elsewhere.


Since 2017 whoiswhere became a data supplier for Kompass, an international cloud based B2B portal. Over 27,000 head-offices from NZ and over 20,000 from Australia are now accessible online. Data is regularly updated and has details of up to 5 senior executives in larger companies.
Who can benefit more from access to Kompass data? Everyone targeting to sell to companies with over 9 staff.

Lead Generation

The list is the start of something big. Typically the list is the start of a marketing campaign via phone, mail or email.

While we are happy to supply just the list, over the years we have spotted that some companies lack the time, expertise, or man power to execute.

Here is a piece of great news - we can help!

Data Cleaning

Data Cleaning & Enrichment is a worthwhile exercise for any businesses who have a database of customers and prospects which has been grown organically.

Over time the quality of drops and your hit rate goes down and down. Businesses move, phone numbers change and people move around.

DIY Solutions

We love to help! We vividly remember how we started in business, how challenging it was to understand the market, how poor the data we purchased was.

Years later we got a wealth of knowledge and information about many areas of marketing and we'd love to share them with you. Check them out!


Do you already have a list? Do you want to sell more to companies that are more like your best clients? Maybe you do, but aren't sure how your best customer looks like and most importantly you might not know how many more are out there. Fortunately our expertise and in-depth market knowledge can help. Get all the information you need before planning your next campaign.

What else DO we provide?

Global coverage

Through KOMPASS you can reach out to 20,000,000 companies from over 70 countries. It's a big playground out there

Action Plan

We can asssit you with an action plan to achieve your goals using data. Just ask because we offer a FREE consult with every data purchase.

Sales & Marketing Process

To maximize your investment in data you have to have a process. We know what works and can guide you along the way.

Our Team

Business locations in NZ
Coffee cups a month
Calls a month

What our clients say

Cassandra Powell
General Manager Marketing, Fuji Xerox New Zealand Limited

David Marment
Director, The Terrace Conference Centre

Hamish Murphy
Director, Baxters Catering