CHECKING DATA EVERY DAY
whoiswhere™ was created in 2005 because good data was hard to find in both NZ and Australia. We started from walking the streets … Read More
Learn more about what kind of data you can get, because we invest a lot to speak to businesses every day.
While 100% accuracy is only a dream, our triple verification process ensures the highest level of accuracy available today. The key to achieving accuracy comes from a frequent and robust process. Our robust every 121 days process is unique in the southern hemisphere.
Since 2005 whoiswhere has grown from 0 to over 210,000 business locations, which makes it the largest commercial database of NZ businesses. With the largest collection of businesses in many verticals so you can make better marketing decisions knowing close to 100% of your target market.
The depth of whoiswhere data is ever-increasing. This allows for more precise segmentation and ultimately – targeting. Who else can differentiate between head offices and branches? Between male and female business owners? Between franchises and independently owned group members?
Smart sales and marketing professionals use the location-based data and B2B lists from whoiswhere for research, target market analysis, prospecting, lead generation, direct marketing and sales. whoiswhere data is owned and managed by E-ideas Limited. 80% of whoiswhere data has initially been collected by walking the streets. All data undergoes a QA verification process, which includes online research and mandatory phone verification.
whoiswhere™ is owned by E-ideas Limited. We work with businesses of all sizes to assist them with successful implementation of direct marketing and lead generation campaigns.
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What our clients say
NZ by location
Location orientated geo marketing is one of the recent trends in direct marketing. Since 2005 whoiswhere recognised the value of physical business locations. It is the only NZ data set which is focused on maintaining information about every business in commercial premises.
Do we have 100%? Sadly this is an unreachable goal. But do we have more than anyone else in each location? each street, and every building? Absolutely.
NZ by number of staff
Segmentation and targeting are the foundation for direct marketing success. Knowing the size of a business is essential. The turnover of a business is a good indication of size. In New Zealand, businesses are not required to report this. And this is the one figure about businesses which is challenging to collect. Our experience tells us that businesses do not accurately report turnover when asked.
That is why whoiswhere uses number of staff as a proxy. Other contributing factors are number of branches and industry.