What is a Business List?

If you’re looking for a list of businesses in New Zealand, you will be after a business list. But What is a Business List?

A business list is a list of businesses you use to target for sales and marketing purposes.

Typically the list is an Excel file even though it might originally be stored in the cloud, in your CRM, in your accounting system, or as a pile of business cards on your table.

You need a business list when you target other businesses with your products and services. If this is the case, you are involved in business-to-business (B2B) sales and marketing.

While you might have something that every business needs, the reality is – some businesses will want it more than others. You absolutely have to understand your target market better and identify it by using at least three key selection criteria:

  1. Understand where they are located.
  2. Understand if the size of the business using the number of staff or turnover matters and define it.
  3. Recognise the types of industries these businesses are in. You have to examine if they are businesses at all because there are public schools, government, not-for-profit, sports clubs and possibly other entities which are technically not a business but might be a great target for your business.

Once you nail these three, submit your requirements for a list of businesses in New Zealand using the button below and our team will help you with a count and quote. If you’re not quite sure where to start, check out our article that goes further in-depth about identifying target markets. Or ring us on 04 977 7877 and we can walk you through it.