New Zealand Lists of Companies by Industry Vertical

When you’re looking to get a list of companies by industry for your direct marketing campaign, the first thing to ask is which industry vertical is the best target market for you?

That’s a very interesting question and sometimes you know the answer straight away and it’s great.

For example, when you are a supplier to a particular industry – it’s a
lot easier. But what if you think you can service everyone? Then the
numbers you are targeting might be huge. Here are a couple of
considerations – we want you to think if you really do need/want to
target the following groups of businesses because, let’s face it – they
are typically included when you say ALL. Remember, the more specific
your targeting is, the better results you will get with every campaign.

  • Government
  • Schools
  • Not-for-Profits
  • Churches
  • Retail Shops & Services
  • Professional Services
  • Manufacturers
  • Specific industries (like Legal, Panel beaters, etc)

If you’re not sure how your target industry relates to the Australia and New Zealand Standard Industrial Classification, then there is a great tool to help you out.




Automotive Repairs


Education Child Care

Education - Training

Education - Schools

Education - Tertiary


Food Retail

Cafe, Bars, Restaurants

Government Central

Government Local



Retail HO multibranch

Beauty Therapy


Professional Services

Financial Services


Consulting Engineers

Import - Export