When you’re looking to get a list of companies by industry for your direct marketing campaign, the first thing to ask is which industry vertical is the best target market for you?

That’s a very interesting question and sometimes you know the answer straight away and it’s great.

For example, when you are a supplier to a particular industry – it’s a
lot easier. But what if you think you can service everyone? Then the
numbers you are targeting might be huge. Here are a couple of
considerations – we want you to think if you really do need/want to
target the following groups of businesses because, let’s face it – they
are typically included when you say ALL. Remember, the more specific
your targeting is, the better results you will get with every campaign.

• Government
• Schools
• Not-for-Profits
• Churches
  
• Retail Shops & Services
• Professional Services
• Manufacturers
• Specific industries (like Legal, Panel beaters, etc)

If you’re not sure how your target industry relates to the Australia and New Zealand Standard Industrial Classification, then there is a great tool to help you out.