Lists of Companies in NZ

whoiswhere has the largest lists of companies in NZ. With over 200,000 locations we have the ability to deliver data that no other provider has. Do we have 100% of businesses? Sadly no; and no one does.

The good news is – for the average industry we have 40% more data than other suppliers. And so it’s our great pleasure to be able to support you with a larger selection of data.

Check out the splits of our data by Locations and Industries below. Breakdowns by industry can be found in the menu.

New Zealand By Location

Understanding the spread of companies geographically is vitally important for business planning, business development and every kind of marketing. There is even a trend in marketing – geomarketing, which requires the support of precise location-based information to function.

Targeting by location is one of the key elements of targeting when it comes to any kind of marketing, because it can help choose the right audience.

Location can be defined in many different ways:

  • Island
  • Region
  • City
  • Suburb
  • Sales / Franchise territory

Since 2005, whoiswhere has provided access to location-based information about businesses.

Our data allows us to pinpoint data as granular as the street level or building to support very specific geomarketing.

Auckland Region
37%
Central North Island
29%
Wellington
11%
South Island
23%

We focus on businesses based in commercial premises, with a small % of home based businesses and farms.

There are two key rules when it comes to choosing a territory provided you are not restricted by sales of franchise territory.

  • RULE #1. When you target a broad range of industries and number of staff, it's best to start from nearby locations and then expand across the region and then the country.
  • RULE #2. When you are targeting an industry or top companies, it's smart to start from a region or even nationwide.

New Zealand By Number of Staff

Segmentation and targeting are the foundations for direct marketing success. Knowing the size of a business is essential and while you might be tempted to do it by revenue you’ll quickly discover that NZ businesses aren’t required to report revenue. And as you may appreciate it’s not something owners are willing to share easily with third parties.

Choosing your target market by number of staff is one of the most valuable types of targeting because regardless of industry, companies of a similar size by number of staff experience similar challenges and have a lot in common.

1 to 4 staff
56%
5 to 9 staff
26%
10 to 19 staff
11%
20plus staff
7%