Data Cleaning & Enrichment is a worthwhile exercise for any businesses who have a database of customers and prospects which has been grown organically.
Over time the data quality drops and your hit rate goes down and down. Businesses move, phone numbers change and people move around.
And often when you’ve grown a list organically you could be missing a large portion of your target market. From our experience we add an average of 30% to customers existing lists – thats a massive opportunity!
Below is the process – it’s very simple and straightforward. And once you’re ready to move ahead, simply fill in the enquiry form at the bottom of the page or call 04 977 7877 to speak to one of our data experts.
Step 1: Matching
First we need to match your data to our data. % matched varies, and this depends mostly on how old your list is. We also keep track of businesses that we know have closed, so we are able to cleanse your list of these inactive businesses.
Step 2: Confirmation of Work
Once we have matched your data to ours, removed DUPs, removed closed businesses and identified what the % of change is, we come back with a quote so you know what investment is required.
At this stage we’ll also identify which businesses you don’t have that match your criteria and suggest investing in these records as well.
Step 3: Appending & Adding Data
Once the quote is approved we append all available data from whoiswhere to your records so you have the most accurate information available. If required we’ll also add in fresh records which will be new to your database.
Step 4: Delivery
We deliver in an Excel file so it’s easy for you to upload to whichever system you are using.