whoiswhere is New Zealands leading B2B database
Understand your target market, save time searching for prospects
and grow your business.

Accurate data verified every 121 days

Over 160,000 businesses to choose from

Detailed information for better targeting

Smart sales and marketing professionals use the location-based data from whoiswhere for research, target market analysis, prospecting, lead generation, direct marketing and sales. whoiswhere data is owned and managed by E-ideas Limited. 80% of whoiswhere data has been initially collected by walking the streets. All data undergoes a QA verification process, which includes online research and mandatory phone verification.

the whoiswhere advantage

#1 in Accuracy

The key to achieving accurate data comes down to how much you verify it. Our triple verification process ensures accuracy.

#1 in Volume

whoiswhere has 160,000 businesses and that makes it the largest commercially available database of NZ businesses. This is key because knowing close to 100% of your target market allows you to be realistic with your marketing.

#1 in Variety

The depth of whoiswhere data increases every year. This allows for more precise targeting due to the ever-increasing data elements.

Location Based

Target by region, by city, by suburb, by street, or even by building! No other data source can deliver a pin-point targeted list like this. For example: Auckland, Newmarket businesses in buildings with over three stories and more than 50 people on site (across all businesses).

location, location, location

Location orientated geo marketing is one of the recent trends in direct marketing. Since 2005 whoiswhere recognised the value of physical business locations. It is the only NZ data set which is focussed on maintaining information about every business in commercial premises.

Do we have 100%? Sadly this is an unreachable goal. But do we have more than anyone else in each location? each street, and every building? Absolutely.

Auckland Region & North 55760 Businesses
Central North Island 50616 Businesses
Wellington Region 16989 Businesses
Canterbury 19242 Businesses
Rest of South Island 16364 Businesses

business size

Segmentation and targeting are the foundation for direct marketing success. Knowing the size of a business is essential. The turnover of a business is a good indication of size. In New Zealand, businesses are not required to report this. And this is the one figure about businesses which is challenging to collect. Our experience tells us that businesses do not accurately report turnover when asked.

That is why whoiswhere uses number of staff as a proxy. Other contributing factors are number of branches and industry.