whoiswhere™ is New Zealands leading B2B database with over 200,000 businesses locations nationwide. Imagine having access to current information about majority of businesses based in commercial premises. You can use data for research, sales and direct marketing purposes.

whoiswhere™ offers the most verified data set in NZ because data is phone verified every 121 days. It allows you to understand your target market, save time searching for prospects and grow your business through effective Lead Generation. If you want to grow your B2B sales - just ask, because we have experience and expertise to help right now.

our advantage

#1 in Accuracy

While 100% accuracy is only a dream, our triple verification process ensures the highest level of accuracy available today. The key to achieving accuracy comes from frequency and robust process. Our robust every 121 days process is unique in southern hemisphere.

#1 in Volume

Since 2005 whoiswhere has grown from 0 to 160,000+ businesses, which makes it the largest commercial database of NZ businesses. With largest collections of businesses in many verticals you can make better marketing decisions knowing close to 100% of your target market.

#1 in Variety

The depth of whoiswhere data is ever-increasing. This allows for more precise targeting. Who else can differentiate between head offices and branches? between male and female business owners? between franchises and independently owned group members?

Location Based

You can target by region, by city, by suburb, by street, or even by building! No other data provider can deliver a  list to these requirements:  Auckland, Newmarket, businesses in buildings with over three stories and more than 50 people on site (across all industries).

Smart sales and marketing professionals use the location-based data and B2B lists from whoiswhere for research, target market analysis, prospecting, lead generation, direct marketing and sales. whoiswhere data is owned and managed by E-ideas Limited. 80% of whoiswhere data has been initially collected by walking the streets. All data undergoes a QA verification process, which includes online research and mandatory phone verification.

Find out more about whoiswhere advantage in this video to the left. If you want to know more about which business list is right for your project read on whitepaper released in 2017 here.

How can we help?

* Required Field

which locations do we cover?

Location orientated geo marketing is one of the recent trends in direct marketing. Since 2005 whoiswhere recognised the value of physical business locations. It is the only NZ data set which is focussed on maintaining information about every business in commercial premises.

Do we have 100%? Sadly this is an unreachable goal. But do we have more than anyone else in each location? each street, and every building? Absolutely.

Auckland Region & North 55760 Businesses
Central North Island 50616 Businesses
Wellington Region 16989 Businesses
Canterbury 19242 Businesses
Rest of South Island 16364 Businesses

what size businesses do we have?

Segmentation and targeting are the foundation for direct marketing success. Knowing the size of a business is essential. The turnover of a business is a good indication of size. In New Zealand, businesses are not required to report this. And this is the one figure about businesses which is challenging to collect. Our experience tells us that businesses do not accurately report turnover when asked.

That is why whoiswhere uses number of staff as a proxy. Other contributing factors are number of branches and industry.