whoiswhere™ is New Zealands leading B2B database with over 200,000 businesses locations nationwide. Imagine having access to current information about majority of businesses based in commercial premises. You can use data for research, sales and direct marketing purposes.
whoiswhere™ offers the most verified data set in NZ because data is phone verified every 121 days. It allows you to understand your target market, save time searching for prospects and grow your business through effective Lead Generation. If you want to grow your B2B sales - just ask, because we have experience and expertise to help right now.
You can target by region, by city, by suburb, by street, or even by building! No other data provider can deliver a list to these requirements: Auckland, Newmarket, businesses in buildings with over three stories and more than 50 people on site (across all industries).
Smart sales and marketing professionals use the location-based data and B2B lists from whoiswhere for research, target market analysis, prospecting, lead generation, direct marketing and sales. whoiswhere data is owned and managed by E-ideas Limited. 80% of whoiswhere data has been initially collected by walking the streets. All data undergoes a QA verification process, which includes online research and mandatory phone verification.
which locations do we cover?
Location orientated geo marketing is one of the recent trends in direct marketing. Since 2005 whoiswhere recognised the value of physical business locations. It is the only NZ data set which is focussed on maintaining information about every business in commercial premises.
Do we have 100%? Sadly this is an unreachable goal. But do we have more than anyone else in each location? each street, and every building? Absolutely.
what size businesses do we have?
Segmentation and targeting are the foundation for direct marketing success. Knowing the size of a business is essential. The turnover of a business is a good indication of size. In New Zealand, businesses are not required to report this. And this is the one figure about businesses which is challenging to collect. Our experience tells us that businesses do not accurately report turnover when asked.
That is why whoiswhere uses number of staff as a proxy. Other contributing factors are number of branches and industry.
Having 25 new companies to target every week gave our sales representative an achievable and measurable target. I’m now confident that no time is wasted searching for who to call next. Sales is just a numbers game. Now we have our numbers and our sales. I definitely recommend this service to everyone who wants to grow their business.
And thank you for your assistance with TM – the results to date has exceeded expectations and we’ve got next year’s leads to come.
As a result we have experienced a significant increase in the ‘close’ ratio for our Direct Marketing activities, while at the same time reducing our cost of sale and time to complete a marketing campaign.