Lead Generation

Lead Generation is a premier direct marketing technique. It’s FAST and COST-EFFECTIVE. We specialise in B2B lead generation and also have B2C expertise in our team. Our callers reach out to businesses in your target market with the aim to engage and achieve results for you. Our ultimate aim is to identify prospects that are interested in your product or service today or in the future. Prospects come in two forms – requests for emails with information, requests for meetings or something else you want to happen.

This technique is so powerful because it puts you right in front of someone who is interested in your products and services. Learn more about how E-ideas approaches lead generation and why this matters.

Discover the power of human to human communication

What does E-ideas Ltd do that sets us apart?

A well-targeted list is one of the crucial elements for lead generation success. E-ideas Limited owns New Zealand’s most verified business database. And you get to benefit from the quality of our lists, our knowledge and our expertise.

Our team has many mature and experienced New Zealanders with clear voices. They all can hold a variety of conversations, instead of being bound by the script. Each campaign is assigned a caller which means they can really get to know the script and how to get the most results

  1. You will receive preliminary indication of how your campaign is going within 48 hours of when it begins. You will also receive weekly reports. If we see a campaign isn’t performing well, we’ll pause it and review before proceeding further.

Why engage E-ideas Limited to do your businesses lead generation campaign?

E-ideas Limited is a boutique B2B marketing agency based in Wellington. We are not a call centre. We specialise in lead generation for businesses through various channels. Being a marketing agency means we understand the needs of businesses better than a call centre.

Lead generation is only a small part of the services E-ideas Limited offers. This means we can use specialists from other areas of marketing for your lead generation campaign.

We have been doing lead generation since 2003 and have a proven record of showing good results (see testimonials on page 2).

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Every Lead Generation campaign is unique. Your baseline investment for our recommended package is outlined in proposal submitted to you.

We recommend starting out by contacting 1,000 businesses in your target market over a 10 week period.

There is a one off set up fee and on-going weekly fees for the following:

  • Lead generation calls
  • Complete information supplied about leads
  • Reporting

Depending on your success rate each lead may cost $30-$100 plus gst

From our experience, most companies benefit from a lead generation campaign. If you answer yes to the following questions, then a specialised WIW lead generation would most likely benefit your business.

Is the average sale in your business over $500?
Do you sell mostly to businesses?

From time to time we engage in campaigns targeting residential prospects, please enquire for more information.

From our side, we can be ready to call within a week of you accepting our proposal. This does vary with different campaigns and every situation is unique. However use one working week as a guide.

We budget and extrapolate using a conservative 10% success rate, which includes both emails and meetings set. However as a rule our clients do enjoy success rates higher than this, with some even reaching 70%. Success rates of 15-25% are fairly common among most campaigns.

We believe in the saying “Measure twice, cut once”. And this applies to lead generation. By taking the time to understand your offer and prepare a solid script for our callers, we can ensure you achieve as high a success rate as possible. Having a good beginning is crucial to ensuring you achieve high success rates.

We are happy to integrate into your system, or set up Google apps to communicate this information back. A Google form can be used for instant feedback of positive results. And a Google calendar can be used to set appointments.

At the end of every week we will send you a report with the results from your lead generation campaign. You can expect to receive this before 6:30pm on Fridays.

This means we will dial the number an average of 3 times per business. Sometimes a business will pick up the phone the first time, and sometimes it takes 5-10 calls to reach the right person.

We are not able to reach 100% of target and some have to be left for later calling – you are still investing in those because extra time is taken trying to reach them.

Full results are communicated back every Friday in a report with summary statistics and details of prospects. See “How will details of prospects be communicated back” about prospects during the week.

Full results are communicated back every Friday in a report with summary statistics and details of prospects. See “How will details of prospects be communicated back” about prospects during the week.

Our focus is on getting results to grow your business. If you have prior experience with lead generation and have proven numbers of past results, we may be open to discussing a success-based campaign.

So if you haven’t done any form of phone lead generation for your business or this product or service we do not offer a result orientated campaigns.

At the end of Friday (occasionally Monday morning) we supply a weekly report with outcomes of all calls, full details of all leads and stats. As the weeks go by we sometimes return back to do call backs on the previous files, and depending on the situation sometimes return back to you suggesting to invest extra in chasing those not available.

When we call to larger organisations sometimes it takes 5-10 rounds of 3 calls to reach a person – usually there is a good reason for that which results in an appointment.