Lead Generation

Lead Generation on the phone is a premier direct marketing technique.

It’s fast and cost-effective. You get results within first 24 hours.

We specialise in B2B lead generation and also have B2C expertise in our team. This is how it works:

  1. Our experienced callers can reach out to businesses/consumers in your target market on your behalf. The purpose of the call is to engage and secure appointments or other required results for you.
  2. Our ultimate aim is to identify prospects that are interested in your product or service today or in the future.

Lead Generation on the phone is so powerful because it puts you right in front of someone who is interested in your products and services. Every phone call delivers a result. Even when the result is negative you can learn something from every conversation.

Learn more about how E-ideas approaches lead generation and why this matters on this page.

What results can you expect?

Lead generation results reporting delivered weekly, so you can keep an eye on progress.

10% success rate is an industry standard we start from.

Our current average success rate is 23% across all campaigns, our lowest success rate is 6% and the highest we ever had is 72% success.

What can increase success rate? Many factors from reputation of your company to how attractive your offer is. That is why as part of campaign set up we have a separate conversation about “How success looks like for you?”

While many businesses think that an appointment or other immediate action is the only positive result possible, we ask you to check how you act in everyday situation. Because all of us come across interesting opportunities all the time. Do we always act? Let’s be honest, definitely not.

Other people are a bit like you ...

and what that means for your lead generation campaign​

Had you ever been in a position when you can not buy something you like right now? Personally or professionally. Why? You like it, you need it, you want it, yet … lack of head space, lack of resource, lack of money…many factors may hold you off from making a buying decision right now.

Well, many people and businesses around us are in the same position. They are busy, resources are often committed. So, even when they like what you have, not everyone can act now. Is there a solution?

Yes, recognise that prospects come in two forms

  1. requests for more information (60%-90%),
  2. requests for meetings or something else you want to happen (10%-40%).

Click here to learn how you can use email automation to provide additional information and establish long term follow up to increase success rate from a lead generation campaign. Imagine even for a long sales cycle it’s possible to follow up a prospect for 12 – 24 – 36 or even 120 months! Click here to learn more about how this may happen.


Discover the power of human to human communication!

What does E-ideas Ltd do that sets us apart?

A well-targeted list is one of the crucial elements for lead generation success. The better the targeting, the less calling needs to be done and the better results can be achieved.

Did you know that E-ideas Limited owns New Zealand’s most verified business database whoiswhere™? So, you get to benefit from the quality of our lists, our knowledge and our expertise.

Our team has many mature and experienced New Zealanders with clear voices. They all can hold a variety of conversations, instead of being bound by the script. Each campaign is assigned a caller which means they can really get to know the script and how to get the most results

  1. You will receive preliminary indication of how your campaign is going within 48 hours of when it begins. You will also receive weekly reports. If we see a campaign isn’t performing well, we’ll pause it and review before proceeding further.
Lead Generation by professional result orientated team

Why engage E-ideas Ltd to do your businesses lead generation campaign?

“Give us 1% of your trust and we’ll earn the rest 99%. Enquire today” – Assia Salikhova, Managing Director of E-ideas Limited, founder of whoiswhere™ brand and Lead generation management.

E-ideas Limited is a boutique B2B marketing agency based in Wellington. We are not a call centre. We specialise in lead generation for businesses through various channels. Being a marketing agency means we understand the needs of businesses better than a call centre.

In 2005 E-ideas Ltd was struggling to find a quality business list. So, we decided to establish our own business marketing database for NZ and later on for Australia. Why? Because we wanted to be in control. And now we are!

Lead generation is only a small part of the services E-ideas Limited offers. This means we can use specialists from other areas of marketing for your lead generation campaign.

We have been doing lead generation since 2003 and have a proven record of showing good results. Enquire today to learn what results we delivered to others. Case studies and testimonials shared on request.

FAQ about Lead Generation

Every Lead Generation campaign is unique. Your baseline investment for our recommended package is outlined in proposal submitted to you.

We recommend starting out by contacting 1,000 businesses in your target market over a 10 week period.

There is a one off set up fee and on-going weekly fees for the following:

  • Lead generation calls
  • Complete information supplied about leads
  • Reporting

Depending on your success rate each lead may cost $30-$100 plus gst

From our experience, most companies benefit from a lead generation campaign. If you answer yes to the following questions, then a specialised WIW lead generation would most likely benefit your business.

Is the average sale in your business over $500?
Do you sell mostly to businesses?

From time to time we engage in campaigns targeting residential prospects, please enquire for more information.

From our side, we can be ready to call within a week of you accepting our proposal. This does vary with different campaigns and every situation is unique. However use one working week as a guide.

We budget and extrapolate using a conservative 10% success rate, which includes both emails and meetings set. However as a rule our clients do enjoy success rates higher than this, with some even reaching 70%. Success rates of 15-25% are fairly common among most campaigns.

We believe in the saying “Measure twice, cut once”. And this applies to lead generation. By taking the time to understand your offer and prepare a solid script for our callers, we can ensure you achieve as high a success rate as possible. Having a good beginning is crucial to ensuring you achieve high success rates.

We are happy to integrate into your system, or set up Google apps to communicate this information back. A Google form can be used for instant feedback of positive results. And a Google calendar can be used to set appointments.

At the end of every week we will send you a report with the results from your lead generation campaign. You can expect to receive this before 6:30pm on Fridays.

This means we will dial the number an average of 3 times per business. Sometimes a business will pick up the phone the first time, and sometimes it takes 5-10 calls to reach the right person.

We are not able to reach 100% of target and some have to be left for later calling – you are still investing in those because extra time is taken trying to reach them.

Full results are communicated back every Friday in a report with summary statistics and details of prospects. See “How will details of prospects be communicated back” about prospects during the week.

Full results are communicated back every Friday in a report with summary statistics and details of prospects. See “How will details of prospects be communicated back” about prospects during the week.

Our focus is on getting results to grow your business. If you have prior experience with lead generation and have proven numbers of past results, we may be open to discussing a success-based campaign.

So if you haven’t done any form of phone lead generation for your business or this product or service we do not offer a result orientated campaigns.

At the end of Friday (occasionally Monday morning) we supply a weekly report with outcomes of all calls, full details of all leads and stats. As the weeks go by we sometimes return back to do call backs on the previous files, and depending on the situation sometimes return back to you suggesting to invest extra in chasing those not available.

When we call to larger organisations sometimes it takes 5-10 rounds of 3 calls to reach a person – usually there is a good reason for that which results in an appointment.