New Zealand by Location

Targeting by location is one of the key elements of targeting when it comes to any kind of marketing, because it can help choose the right audience.

Location can be defined in many different ways:

  • Island
  • Region
  • City
  • Suburb
  • Sales / Franchise territory

Our data allows us to pinpoint data as granular as the street level or building to support very specific geomarketing.


There are two key rules when it comes to choosing a territory provided you are not restricted by sales of franchise territory.

  • RULE #1. When you target a broad range of industries and number of staff, it's best to start from nearby locations and then expand across the region and then the country.
  • RULE #2. When you are targeting an industry or top companies, it's smart to start from a region or even nationwide.