New Zealand

New Zealand By Location

Understanding the spread of companies geographically is vitally important for business planning, business development and every kind of marketing. There is eve a specialist trend in marketing – geomarketing, whcih require support of location based information to function.

Since 2005 whoiswhere is providing access to location based information about businesses.

We focus on businesses based in commercial premises, with small % of home based businesses and farms.

Auckland Region
37%
Central North Island
29%
Wellington
11%
South Island
23%
  • All data is phone verified in the past 121 days
  • Every company has an address, phone, industry, staff number and many have an email + names of a responsible person

Do we have 100% of businesses? Sadly no. No one does.

The good news are – we have on average 40% more data in any location than others. Knowing we can supply 40% more of your potential customers is exhilarating feeling of incredibly meaningful support we can offer your business, especially when business growth is your objective.

New Zealand By Number of Staff

Segmentation and targeting are the foundation for direct marketing success. Knowing the size of a business is essential. The turnover of a business is a good indication of size. In New Zealand, businesses are not required to report this. And this is the one figure about businesses which is challenging to collect. Our experience tells us that businesses do not accurately report turnover when asked.

1 to 4 staff
56%
5 to 9 staff
26%
10 to 19 staff
11%
20plus staff
7%

That is why whoiswhere uses number of staff as a proxy. Other contributing factors are number of branches and industry.