whoiswhere

EVERY BUSINESS VENTURE STARTS FROM DATA

We live in times when data is so important, that we are loosing the real meaning of the word. Everything is data.

To make sure we are truly on the same page, let’s start from understanding what kind of data we mean on this website. Here at whoiswhere when we say DATA we mean actual information about businesses, business data, statistics about businesses, contact details, etc. The kind of data which has been valuable and important from the beginning of sales as an occupation and possibly earlier that that.

Business information, data, knowledge about the market is what drives the businesses and economy. So from the moment you start thinking about a new  business all the way to when you want to exit it, the size of the market and market knowledge are essential.

What do you know about your target market today? Do you know the size of it? Do you have a vague idea of its size? Or maybe you explored it years ago and never looked at it again … care to consider something has changed?

And why does the size of the market matter anyway? It matters because sales is always a numbers game. In B2B sales, the more companies that are in your target market, the more sales you are likely to have. Of course, you could sell more in a target market of 20, then someone targeting 20,000, because there are more factors at play. Yet, if your target market is 20 and you only know 5… you are leaving money on the table because of lack of information/data!

Explore Data Solutions
Discover Different Options
Depending on Your Target Market

Are you targeting CORPORATE?

Targeting top 1% is a big deal and a lot of effort. Sales cycles are long, with multiple decision makers. While we can help with just a list, the absolutely best solution in that case is ByPath.co.nz

Are you targeting SME or particular VERTICAL?

whoiswhere data is really the best choice when you want to target more, maybe even the whole country. When you want to reach out to local companies, SMEs or the whole vertical.

Are you targeting LARGER companies?

There is no consensus about which companies are SMEs and which ones are large. The market is definitely divided and in some industries even a 10 staff firm is a significant player.

So if you are targeting larger companies and maybe not sure which industries or number of staff represent them best, we recommend to start from an annual license to Kompass. This cloud based solution will offer access to data at less than 5c per record of 27,000+ companies and you can do proper market research and pick and choose your target market.